For over a decade I have had an incredible career in Social Media Marketing. In that time; I’ve had the privilege of running Canada’s largest social media marketing and blogging conference. I’ve traveled the world as a digital influencer, and met impressive celebrities. I’ve spoken in churches and conferences around the world. I’ve helped launch national ad campaigns – some of which made “International Best Practice” lists, some have been with Fortune 500 Companies. I’ve seen all sides of social media. It can be an amazing tool to bring people together and change lives but it can also be an obnoxious, despicable platform causing incredible heartbreak and division. During this past election season… I believe the latter is more prevalent in today’s society.

Teaching people to use social media for good rather than for evil (especially the church) has been a topic close to my heart. Too many times I’ve seen those who call themselves a Christian, lash out online at people who aren’t like them, don’t believe like them, etc. causing division in the name of “truth.” Using online platforms like Facebook as a tool to share their beliefs… but it’s rarely about what they stand for… it’s mostly about what they stand against. Some believe their right to be right is more important than anything else. For me, this is the incorrect use of this amazing platform.

Jesus NEVER brought freedom to someone by shaming them, in public or in private. The only people Jesus publicly smacked upside the head were the religious crowd; who followed Him around, trying to end His mission. The one recorded time Jesus said, “go and sin no more” was in a ONE-ON-ONE conversation with the “adulterous woman” (John 8). It was after Jesus had come to her rescue and protected her in public. He spoke to her after her accusers had all gone… after He showed His love for her. Jesus addressed her personally and not the crowd… and if He had the opportunity… I don’t believe He’d address her sin via social media. 

I recently had a discussion with someone who loves to share their political views on Facebook… their setting was always set to public. I was trying to get to the bottom of why they felt they had to announce to everyone in the world their beliefs. What they got out of our conversation was that they should change their privacy setting so only those on their “friends” list could see it; you know… people they were “in relationship with.”

Holy Spirit quickly spoke to me. I was reminded of a phrase a pastor used in a sermon they’d preached at our church around 13 years ago… Pastor Teri Barr was talking about the strength of a relationship vs the amount of truth you could bring into their lives. She used the analogy of a bridge. The stronger the bridge, the more truth you could bring across.

This is the problem with social media. Facebook can be a bridge in that it is a platform where people find each other; and yes, a form of community can come out of it. I know. I’ve experienced it. But to think I have the same depth or strength of relationship with ALL the people I’ve “friended” on Facebook, is false.

I’ve become more and more sensitive about what I share on social media and it’s not about being a “people pleaser” or being “politically correct” either. For me, it’s about thinking less about myself and my feelings and more about others. It’s more about being an encourager in this day and age. It’s about letting my light shine; sharing my testimonies, my life, my family, and sharing my love for God and for people. ALL PEOPLE. I want my life to be a reflection of God’s influence… where people can taste and see that God is good! But I never want people on social media to feel I’m trying to impose my beliefs on them. My Faith is one of invitation —- not imposition.

I’ve been trying to put together a list together of how I believe we should use social media as followers of Christ and then I read a book a friend of mine just recently put out. Jennifer sums it up just fine… so enjoy her list of how to be missional on social media.

~ Pastor Shannon Mischuk

The following excerpt is from Dr. Jennifer M Bennett’s book, “#BeWorthFollowing: How to be different and influence people in a crowded social world.

7 Ways to be Missional on Social Media

  1. Offer hope and encouragement: Refuse to allow yourself to get caught up in the nonsense of arguments online. Social media should not be about having our voice the loudest, but rather having the voice of Jesus shine through us. And one of the best ways to do this is by offering hope and encouragement on our profiles on a daily basis.
  2. Offer to pray for someone: I’ve said this before, but people are hurting on social media. They are walking paths they never imagined, and sometimes a prayer can make all the difference. Don’t be afraid to reach out and let someone know you are praying for them. And don’t be afraid to write out your prayer for them. I’ve had people do this for me and I can’t even begin to explain the difference it made in my life that day.
  3. Become known for whom you’re for, rather than what you’re against: There are FAR too many posts on social media that scream everything we’re against. Is it no wonder some people have a sour taste in their mouth when it comes to the followers of Christ. Instead, let’s become known for whom we are for: Jesus Christ. Instead of spewing what we’re against, let’s share why we are a Christ follower and how He changed our lives for the better.
  4. Share how God is speaking to you: Don’t be afraid to share what God is showing you and speaking to you (I’ll add… for YOUR life). Many times what He shows you is something others need to be shown too. Be real. Be authentic. Be transparent.
  5. Be Intentional: Being missional on social media doesn’t just happen, it requires being intentional. It means thinking before you post and comment. It means seeing your platforms in a new light; a light that shines on Jesus and not always you. It means thinking about others before thinking about you. It means seeing your platforms as an opportunity to serve others on a daily basis.
  6. Turn your words into action: On social media, it can be so easy to respond to cries for help with “I’m praying for you” or “I’m thinking about you.” But what if that cry for help needed more than just a statement saying that you are praying for them? What if that cry for help comes from someone local who needs action behind your words? Or what if that cry for help comes from someone who needs a word of encouragement via a letter or card or maybe even a gift certificate to help them get back on their feet? Don’t be afraid to turn your words into action.
  7. Remember it is not our job to change people: Our role is to pray and speak (or write) as prompted by the Holy Spirit, not on our own initiative or “wisdom.” The work of change in anyone’s heart and mind is God’s role. The weight of changing minds is not ours to carry, which is a great thing, thank the Lord! We live and speak and click our keyboards for Him, being available for Him to use, while He does the behind-the-scenes heart work in other people’s lives.